It's released! As of this Monday, the 26th, the nuisance breast and whorebag , Drive like a girl, will be on sale on our e-commerce site. Yes, uncomfortable, because sexists still don't understand that we are here to occupy all the places we want. The phrase comes to provoke dialogue and also encourage women to take the wheel as a complementary source of income and financial autonomy.
Part of the production of the T-shirts - for every 50 sold through our channels, 10 are donated - will be destined to Associação Fala Mulher , which welcomes and guides victims of domestic violence and to Indicate a Preta , a support network, employability and professional development for black women. The institutions were indicated by the company and transport application, 99.
You must be wondering: what does 99 have to do with PEITA ? Initially, the phrase was produced only for the company's internal actions with drivers registered in the cities of Curitiba, Porto Alegre, Belo Horizonte, Brasília, Goiânia and São Paulo. At the end of March and during the month of April, the company held talks on violence against women, abusive relationships, financial control, self-defense, among other subjects.
The partnership, which involves a commitment to empowering women and combating harassment, is being renewed with the presence of PEITA at the events of the International Day for Women's Equality, held by 99 in Curitiba, Recife, São Paulo, Belo Horizonte and Rio de Janeiro. January. This time, the doors are open for women to know how to register in the application, listen to the reports of other drivers and also participate in chats with Me Poupe!, Indicate a Preta, Plano Feminino and Fala Mulher. The initiative seeks to expand the application's female driver base, which currently represents 15% of all drivers, with an average age between 35 and 44 years old.
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