Press

Karina Gallon Basso is a designer from Chapecó, Brazil. She graduated in Industrial Design - Visual Programming from PUCPR in 2008. She worked in advertising agencies and design studios until 2017, working mainly with branding, editorial, guerrilla marketing, experience design and user-centered design. She has a postgraduate degree in Creativity and Innovation Management from PUCPR and in Marketing and Digital Business.

She left the communications agencies to face the world, using her creativity and perception to spread feminism and collective struggles at PEITA, a protest brand that, with its messages, is a tool to confront oppression. With a product especially characterized by narratives, the brand's first and greatest message is "Fight like a girl", which has taken to the streets, encouraging and transforming lives since March 8, 2017.

PARTNERSHIPS / COLLABS

• No one lets go of anyone's hand.
Partner: Zangadas Tattoo and Casa Tina Martins. Zangadas is the studio of Thereza Nardelli, creator of the art with the phrase that went viral after the fateful second round of the 2018 presidential elections. Thereza gave us the phrase.

Action: part of the profit was donated to Casa de Resistência Tina Martins (BH), a shelter that supports and welcomes women who are victims of domestic violence.

https://www.instagram.com/zangadas_tatu/
https://www.instagram.com/casatinamartins/

• I'm with her
Partner: Cássia Collective

Activities: Collective of lesbian and bisexual women (cis or trans) from Grupo Dignidade, the first NGO in Paraná and the second oldest in Brazil, which has been working since 1992 to defend and promote LGBTI+ rights.

Action: The collective kept the profit from the direct sale of this bribe in the shops set up by the group at events.

https://www.instagram.com/coletivocassia/
https://www.instagram.com/grupodignidade/

• Who ordered Marielle's murder? | Fight Like Marielle Franco. | Fight like Marielle Franco. | Fight like Marielle Franco.
Partnership: Mônica Benício, Anielle Franco, Luyara Santos and NGOs working in the favelas of Curitiba and the Metropolitan Region.

Action: Part of the profit from the phrase sold through the PEITA website is donated to the NGO's actions and part of the production is sent to Marielle Franco's family. The main contact is Mônica, with whom PEITA also launched phrases in English and Spanish. , tools she uses in her search for justice for Marielle and Anderson in her activism around the world.

https://www.instagram.com/monicaterezabenicio/

• Nhanembaraete xondaria Kuery.
Partner: Jera Rete Movement, led by sisters Eliane and Jéssica Gabriel de Castro, from Aldeia Kuaray Haxa (Guaraqueçaba), promotes debates on women's and indigenous rights in more secluded villages and with Projeto Origem, a collective made up of photographers who record indigenous communities in the southern region.

Action: Part of the profit was donated to the Jera Rete Movement.

https://www.instagram.com/xondariasjerarete/
https://www.instagram.com/projeto_origem/

• You are the only one who will be happy
Partner: Aldeia Kakané Porã (Curitiba) and Projeto Origem, a collective made up of photographers who record indigenous communities in the southern region.

Action: Part of the profit was donated to the construction of the children's cafeteria and common space for the community.

https://www.instagram.com/projeto_origem/

• Raise like a girl.
Partner.01 - 'Create like a girl' project promotes events with chats, workshops, creative fair, exhibitions, showcases only with female artists in São Paulo.

Action: Peita donated t-shirts for the speakers at the first event held in 2019, stickers, posters and materials used for advertising.

https://www.instagram.com/criecomoumagarota/

Partner.02 | Paraná Creative Club.

Action: The initial commercialization of this bribe was carried out at CCPR events, by them.

https://www.instagram.com/clubedecriacaopr /

• Search like a girl.
Partner: Instituto Política por/de/sobre Mulheres is an initiative of women who wish to expand female political participation in Brazil within the Federal University of Curitiba.

Action: Peita produced at cost price and granted direct and exclusive sales to the Institute, which encountered difficulties in operating sales to other cities and asked PEITA to open sales on the website.

https://www.instagram.com/politicaemulheres/

• Fight Like a Girl (white and pink)
Partner: Fundação Laço Rosa, a non-profit organization that is a reference in the dissemination of information, influence on public policies for breast cancer, defense of patients' rights and recovery of self-esteem. Its actions include the donation of wigs to patients undergoing chemotherapy; “Força na Peruca” course, a professional qualification program in wigmaking for people living in favelas, where part of the production is donated to the Wig Bank; “Rosas do Morro”, which provides information about cancer and women’s rights to marginalized communities and a website that is a reference on the subject.

Action: PEITA donated part of the production of 'Fight Like a Girl.' (white with pink) and the phrase 'I'm With Her.' for the institution to lovingly pass on to women who requested wigs in 2018. The profit from sales through the website was also donated.

https://www.instagram.com/fundacaolacorosa/

• And now that you know?
Partner: Olhar Distribuidora and “Ferrugem”, a film by Aly Muritiba that talks about bullying and the unauthorized leaking of photos and videos of women.

Action: PEITA donated part of the production to the distributor to send to influencers to promote discussion on the topic.

https://www.instagram.com/olhardistrib/

• Produce like a girl.
Partnership: Olhar de Cinema - Curitiba International Festival, which has been holding the event independently since 2012.

Action: PEITA produced at cost price and allowed direct sale of this phrase and the ecobag “Meu Corpo é Político” in the festival’s online store. The profits were used in the 2018 event.

https://www.instagram.com/olhardecinema/

• Understand that you are part of it.
Partner: TETO Brasil in Curitiba, an international organization that works to defend the rights of people living in the most precarious favelas, reducing their vulnerability through community engagement and mobilizing young volunteers to build houses.

Action: Peita donated part of the production to the collective financing of the Teto Brasil Winter Campaign, which built, together with the communities involved, more than 100 houses for families living in favelas in Paraná, São Paulo, Rio de Janeiro and Bahia. The peita was also donated at cost price for direct sale by the ambassador and her team.

https://www.instagram.com/teto.br/

• My body is political.
Partnership: Olhas Distribuidora, Alice Riff, director of the documentary of the same name that tells the story of four trans people, activists in the fight for LGBT rights, and Casa Nem, a support and shelter space for trans people in Rio de Janeiro.

Action: For every 50 breasts sold in the colors of the trans flag (pink, blue and white), 10 were donated to the institution.

https://www.instagram.com/olhardistrib/
https://www.instagram.com/meu_corpo_e_politico/
https://www.instagram.com/casanem_/

• You matter to me. | Or empotan pou mwen.
Partnership: Criativos do Haiti, an independent non-profit social initiative that mobilizes volunteers to develop humanitarian activities in Haiti.

Action: Peita provided t-shirts at cost price so that the collective could sell them and keep the profit.

https://www.instagram.com/criativospelohaiti/

• Woman, speak up.
Partner: Festival Sonora Curitiba and Festival Sonora Olinda, a music fair held only by women to professionalize and promote female artists.

Action: Peita donated the staff t-shirts for both events.

https://www.instagram.com/sonorafestivalcwb/
https://www.instagram.com/sonoraolinda

• The sound that comes from them.
Partner: Sonora Soma, formerly Festival Sonora São Paulo, a music fair held only by women to professionalize and promote female artists.

Action: Peita donated t-shirts to staff and sold at the event.

https://www.instagram.com/sonorasoma/

• Women on the margins resist.
Partnership: Marginal Boiling (Curitiba)

Action: The phrase created by writer Ana Azevedo was the theme of the Ebulição Marginal Exhibition held in 2017, which paid tribute to Brazilian writer Carolina Maria de Jesus. Peita donated around 40 t-shirts, in addition to helping to publicize the event.

• WHORE
Partner: Mulamba Band

Actions: Peita 'dressed' the band and shared the profits from the PUTA t-shirt in direct sales. The band also took a Peita store wherever they performed.

https://www.instagram.com/mulambaoficial/

• Play as a girl.

Action: The t-shirt and socks were launched at the Futebol Solidário event held in 2018 by PEITA, Coletivo Cássia and the band Mulamba to collect hygiene products for homeless women. This initiative gave rise to PUTAÇA, the Amateur Women's Futsal Championship.

• Play as a girl. 2019 World Cup special edition
Partners: PEITA ambassadors, bars in 21 cities and Budweiser.

Action: With the help of women from 21 cities (13 states + the Federal District), PEITA mobilized countless people to stop and watch the Brazilian Women's Soccer Team's games in the 2019 World Cup. Live broadcasts were made in 22 bars owned by women, only in São Gabriel da Cachoeira, a city on the triple border with the largest number of indigenous peoples in Manaus, where there are only three bars. PEITA used the profits from sales of this edition to produce and send to all these establishments and ambassadors: T-shirts, pocket charts, coasters, posters with art and a manifesto, stickers with the name of the bar to be spread around the city, a World Cup drink recipe, stickers, a pool kit for each game (table, stickers, keychain-opener, buttons, coasters), a World Cup final kit (T-shirts, ecobags, posters, manifesto, charts, keychains, buttons, stickers, coasters), and general and exclusive digital art for each city. A kit containing a T-shirt, socks, manifesto, coasters, table, stickers and poster was also sent to all the players on the Brazilian team. Budweiser donated beer to bars in Curitiba and Porto Alegre to carry out actions.

• Stop pointing fingers.
Partnership: group from the Red Bull Station artistic residency, who composed the song Para de Apontar o Dedo, by the singer Doralyce.

Action: PEITA donated t-shirts with the phrase for the artists to wear during the closing show of the residency.

https://www.instagram.com/redbullstation/
https://www.instagram.com/missbelezauniversal/

• Rhyme like a girl.
Partner: Rima Dela, YouTube channel with interviews, video clips and cyphers of women and Slam das Gurias CWB.

Action: PEITA donated the t-shirts for the photo shoot to promote the cyphers and donates a peita with this phrase, in addition to three kits full of treats, to award the monthly editions of Slam das Gurias.

https://www.instagram.com/slamdasguriascwb/
https://www.youtube.com/channel/UCfAY6b4J6ge2r0J-9feDddA

• Raising children is a political act.
Partner: Criar Filhos - Conscious Parenting Activist Network .

Action: not put into practice.

• Fight like a fat girl.
Partner: the doctor in Fatphobia, author of the book 'Fight like a fat woman.', professor, philosopher and artivist, Malu Jimenez.

Action: part of the production of t-shirts and posters were donated to Malu to use in her actions. She also has an exclusive discount code that she makes available in her courses. Malu recommended the brand's large sizes.

https://www.instagram.com/malujimenez_/

WHORE COMPANIES

• There is no such thing as fighting alone.
Partner: Students of the Advertising and Propaganda course at Universidade Positivo who produced the short film “Não Existe Luta Sozinha: o doc”

• Be Queer if you want.
Partnership: James Bar, a nightclub in Curitiba aimed at the LGBTIQ+ public

Action: PEITA provided the font for posters and the production of T-shirts at cost price, with specific phrases. and James launched the phrase together. The house has committed to fighting all types of oppression. In 2019, they started a campaign to combat harassment, with posters warning women to report any type of aggression or discomfort. The team also wears uniforms with exclusive phrases, in neon colors, to be read at night.

https://www.instagram.com/jamesbarcwb/

• Resist like an araucaria.
Partnership: Tasty Salad, a company focused on healthy eating and Subtropikal, an urban creativity festival.

Action: PEITA donated t-shirts for the actions carried out during the festival and was responsible for the mural graffitied by artist Lala Luz on the side of Tasty. Araucaria seedlings were also distributed.

https://www.instagram.com/tastysaladshop/
https://www.instagram.com/subtropikal/

• Be whoever you want.
Partner: A Grande Escola, courses and lectures on things we don't learn at school.

Action: PEITA's first partnership. The phrase is a mix of the PEITA manifesto with the Grande Escola. Those who buy the t-shirt get a discount of the same amount on the courses.

https://www.instagram.com/agrandeescola/

Action: co-creation of the phrase and provision of a discount coupon for the event.

https://julianabley.com.br/safety-lab/

• My voice makes history.
Paceira: Football Museum and researcher Aira Bonfin

Action: co-creation of the phrase and rewards (scarf, calendar, backpacks, etc.) for the crowdfunding campaign that made it possible to produce an audio guide about the history of women in football, available to visitors to the museum and also available for free on all streaming platforms. The voice of the recording is by Leci Brandão.

https://museudofutebol.org.br/audioguia-mulheres-do-futebol/

• Paddle like a girl.
Partner: 'Rowing for Life', a project that promotes actions to publicize the benefits of rowing for people who have undergone or are undergoing treatment for breast cancer, created by Deborah Vons.

Action: Peita produced the t-shirts at cost price for the project, which for a time was the only one to sell them.

https://www.instagram.com/projeto_remando_para_a_vida/

• Live a life that changes lives.
Partner: Incanto - Institute of Culture, Art and New Technologies - is an NGO that offers regular and free classes in dance, theater, music, circus, visual arts, culture and technology for children from communities in Curitiba and RM.

Action: Peita produces the t-shirts at cost price for the project, which is the only one that sells the print on its website and social media.

https://www.instagram.com/institutoincanto/
http://loja.institutoincanto.org.br/

• It is approved but not accessible.
Partner: Acensia Acessibilidade is a social business company focused on audiovisual accessibility and communication for people with disabilities.

Action: Peita produced the t-shirts at cost price for company members.

https://www.instagram.com/acensiaacessabilidade/
https://acensia.com.br/

• There is no cure for what is not a disease.

Partner: National Front in Defense of Brazilian Psychology during the elections for the Federal Council of Psychology, which ran against a fundamentalist movement of psychologists who defended gay cures. The contact in Curitiba was List 11 “Dialogue: in Defense of Psychology”, elected in 2019.

Action: Peita produced the shirts at cost price for the Front.

OTHER PARTNERSHIPS

• Bizu Generation

Performance: it is a personal, social and professional development program for people monitored by electronic ankle bracelets, for insertion into the job market.

Action: Chat with the project's first participants and donation of their uniforms.

• FRONT "Play like a girl" Manaus and São Gabriel da Cachoeira in the Amazon.

https://www.instagram.com/joguecomoumagarota.sgc/

PEITA ACTIONS

• Whore

• Girls Slam
• Slam Ensign Polis
• No means no.

BREAST PRODUCTION
The chest design is unique, designed to fit the different body types that exist. The fabric used in the white and black t-shirts is 100% organic cotton, with 30 combed yarn.

• Menstrual Equality Collective
Action: Peita produced and printed the T-shirts for the Curitiba project, which promotes debate and documentation about the impacts of menstrual poverty on the lives of people with uteruses, at cost price. There are five print options developed by illustrator Dayanne Marrie.

Read more about the project and partnership here.

https://www.instagram.com/igualdademenstrual/

COMPANIES THAT WEAR THE CHEST

• Avon
Chest Play like a girl. black with gold.

• São Paulo Women's Football Federation
Chest Lead like a girl. black with lilac and white with lilac.

• Ebanx
Chest Lead Like a Girl. Black with light blue for the Women Leadership event.

PHRASES WITHOUT PARTNERSHIP

Fight like a girl.
Run like a girl.
After the no it's all harassment.
Not him.
Teach like a girl.
Do it like a girl.
Tattoo like a girl.
Ride like a girl.
Play like a girl.
Fight like a woman.
Fight like my mother.
Fight like my mothers.
Fight like a witch.
Fight like a mother.
Fight for the SUS.
Never look down.
Surf like a girl.