"After the it's not all harassment". This sentence went viral on the web in the second half of January in the voice, image and drawings of vlogger Jout Jout. “6 touches for a pleasant carnival” exemplifies six harassment situations that women often suffer and gives tips on how men should behave in front of mines, respecting their bodies and their refusal to attack. Peita, which was looking for a strong and effective phrase to print on its carnival T-shirt, saw in these words an option to confront women who suffer abuse on this date and throughout the rest of the year. 
In search of Julia Tolezano's attention and authorization, designer Karina Gallon created Peita's social media campaign (#joutjoutpeitacomagente) asking internet users if they wanted a T-shirt with the instructive phrase. Thanks to the likes, comments and shares, the brand achieved its goal. “Before the video, Jout Jout chatted with some girls about the subject, a girl said this phrase and Joutjout wrote down "The idea was to find out the author of the phrase and we managed to do that. She was super receptive and authorized us to use it”, tells Karina.
Merely marketing bribes would not be as effective in combating harassment. Inspired by other actions taking place in Brazil, such as “Não é Não”, xx stickers were printed to be spread along the avenues and parties in the coming days. “We selected active feminists in carnival blocks to disseminate the campaign. As we were in a hurry, this year only four cities will receive the material. Next year the noise will be bigger”.
Will the sticker “After the NO is All Harassment” be distributed free of charge in Curitiba, São Paulo, Salvador, Florianópolis? and Rio de Janeiro and for those who want to challenge society with this shot, the shirt is for sale on the website: peita.me. 
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