Did you know that 13% of Paraná was already covered with araucarias and that they currently occupy less than 0.8% of conservation areas? In the fight for the preservation of the species, which is one of the first plants to definitively conquer the terrestrial environment more than 300 million years ago, PEITA launches the limited edition, 'Resista Como Uma Araucaria' in a chat at Subtropikal. The event is on the 13th of July at 7:30 pm and whoever is there will take home an araucaria seedling. Entry is free.
The new controversial saying is a partnership between Tasty and Subtropikal. “Our aim is to draw attention to the need to preserve the araucaria. In addition to social causes, PEITA is concerned with the big world we live in”, reinforces Karina. The tree native to Paraná is on the list of extreme risk of extinction of the International Union for Conservation of Nature (IUCN) and on the Official List of Species of Brazilian Flora Threatened with Extinction, by IBAMA.
Participating in the chat are the creator of PEITA, Karina Gallon, Aristides Athayde from HUB Verde, João Anzolin from Subtropikal and Patricia Lion from Tasty Salad Shop.
Were you interested in the phrase? Order this CHEST by email: puta@peita.me
1 comment
Olá!
Queria saber se vocês estão produzindo camisetas com a frase “Resista como uma araucária.”
Se sim, tenho interesse…
Aproveito para parabenizar a iniciativa. Para sermos ouvidas, precisamos falar.
Beijos!
Flavia