PEITA wants to stop Brazil in the World Cup

Games of the Brazilian national team will be broadcast live in several cities in the country.

2019 is the year of the World Cup and PEITA wants to make the country stop and watch the matches of the Brazilian team. Fostering national passion, the protest brand announces today, the 7th, the campaign “Play Like A Girl”, which consists of holding events with live transmission of matches in Brazil and launches a special edition of this shirt , in blue and yellow colors , a tribute to the country's first women's soccer team, Esporte Clube Radar.

Proceeds from this peita will be reverted to financing actions organized by women from collectives or who get together to play soccer regularly and who will be PEITA's ambassadors. The mission is to choose a place to be the Official Bar of the World Cup in your city and that embraces the idea of ​​encouraging Brazilian players towards Brazil's first title in this World Cup. Our team is the seven-time champion of the Copa América, but it still hasn't brought home the World Cup cup.

“I think that in any sport, the fan makes the difference. We always need support off the field. Sometimes, when we are losing and the fans start to sing and support, our reaction changes. It seems that we have more strength to seek the result”, comments Raquel Fernandez, midfielder of the Brazilian national team, about the campaign organized by PEITA.

AMBASSADORS
The first partner to embrace the idea was Nayara Perona, organizer of Joga Miga, an online platform that brings together the contacts of women's soccer teams in Brazil. Nayara made this first contact with those interested in leading the event in her city. “I decided to participate in this action with Peita because I believe that football is football and it is a sport that carries with it a unique passion. I'm a huge football fanatic - in all its developments - and women's football needs to be more visible, it needs to be known and I dream of the day when many fans vibrate with the sport with the same intensity. There I recognize the football I learned to love, where respect for the shirt, race on the field and dedication for the love of the sport still resides. It's a historic moment for women's football worldwide. Being able to follow the national team on open TV and experience the World Cup atmosphere is incredible. And, above all, bring more people to meet, follow and cheer with us”.

“Playing like a girl is taking our place in a sport that is completely dominated and driven by men, who by their own decision assume that this is not our place. This, much more than a phrase of effect, is a phrase of confrontation. It belongs to each person who identifies and resignifies within their life context”, explains the president of PEITA, Karina Gallon.

The organization of the event is independent and free, PEITA asks that the place where the transmissions will be managed by women, to empower other women, but the campaign must be embraced by all genders. All graphic and digital material will be produced by the protest brand creation team. She will also support whatever the mana needs.

Each ambassador will receive a cup kit containing:
- Play Like A Girl manifesto;
- Play Like A Girl campaign poster;
- poster with the 2019 World Cup key/table to be displayed in the official bar;
- pocket tables of games;
- cup crackers Play Like A Girl / Drink Like A Girl;
- stickers play like a girl;
- cup sweepstakes kit: t-shirt + socks + treats, for those who guess the result of the final;
- sweepstakes kit at the brazil games: poster + sticker + keychain + botton, for those who get the score right;
- 20 posters with the address of the official bar and game schedules for urban intervention in the ambassador's city;
- Marta drink recipe created by Coletivo Cássia.

Some cities already have their ambassadors: Curitiba, São Paulo, Sorocaba, Ponta Grossa, Foz do Iguaçu, Catalão/GO, Belo Horizonte, Belém, Ribeirão Preto. Anyone interested in being one of PEITA's official bars at the World Cup, just get in touch via email: soybruxa@peita.me.



THERE IS NO EXCUSE
This is the first time in the history of women's football that an open television channel will broadcast our national team's games in real time. If you can't go to one of the official bars of the 2019 World Cup, just organize your event at home.

The midfielder, Raquel Fernandez says that now the fans will be able to celebrate the victories along with the players. “We have an even greater responsibility to represent our country and women's football, because if we do a good job and show beautiful football, I'm sure that not only will Globo broadcast other championships, but also other broadcasters will open the doors to the women's football in Brazil”.

The World Cup starts on the 7th of June, at 4 pm Brasilia time. The Brazilian team debuts on Sunday, 9, at 10:30 am against Jamaica, on the 13th (Thursday) plays with Australia at 1:00 pm and closes the first phase against Italy, on the 18th (Tuesday), at 4:00 pm.

MANIFESTO PLAY LIKE A GIRL
Being a girl is growing up in the face of sexist stereotypes, imposed by a society that will still take hundreds of years to respect the diversity of human beings that exists. Playing as a girl is about bending those conventions to prove you're capable of anything, like anyone else. It's being elected the best player in the world by Fifa six times, leading the ranking (leaving Cristiano Ronaldo and Messi behind) and, even so, having your ability questioned.

Being a girl means being banned from playing football for 38 years (1941 to 1979), because men wanted it that way, underestimating our bodies, capabilities and desires. Playing like a girl is like being part of the first women's soccer team in Brazil, in 1982, Radar Futebol Clube, and going on in 1986 to the first world cup in your country's history (without winning a kid$), wearing the old uniform of Brazilian men's national team. It's having to hear from a male from the Paulista Football Federation, in the 21st century - more precisely in 2001 -, that to participate in the championship "women need to show signs of femininity", such as long hair, a delicate body with curves. shorter and tighter official uniforms than men's and being forced to wear them, even against their will.

Being a girl is watching men earn more than women everywhere. Playing like a girl is like watching men receive US$ 400 million in prize money at the World Cup, while you, alongside your companions, fight to double the value of the same championship to US$ 30 million (yes, currently, the female only pays $15 million). It is to be, in 2019, on the first women's team in the history of the Women's Cups to receive for this, because, until then, the players wore the Canarinho shirt for free.

To fight like a girl is to resist the oppression of the macho society every day. It's resisting to survive in a patriarchal system that projects how a girl's life should be from the first day of life. Being a girl means leaving motherhood with an earring and being removed from any and all possibilities of being a world champion, let alone football.

Thus, when we say that we are going to “play like a girl”, we are talking about taking our place in a sport that is completely dominated and conducted by men, who assume that this is not our place. This, much more than a phrase of effect, is a phrase of confrontation. It belongs to each person who identifies and is open to being re-signified within their life context.

Our fight is against a sexist, imperialist, racist and heteronormative system that subjugates all women, all the time, in all areas.

In June, we must cheer for the women of the Brazilian national team as we have never cheered in a World Cup. Because it wasn't easy to get here.

ABOUT CHEST
Peita was born on March 8, 2017 with the phrase "Fight like a girl" invading the streets of Curitiba in the demonstrations of International Women's Day - March 8M. The purpose of the protest brand is to offer coping tools for women to fight against daily oppression. Peita fulfills the mission of bringing controversial sayings from the context of demonstrations to ordinary days, generating discussion of the feminist movement in a different approach. The proposal is to cause discomfort. It is to make oppressors feel uncomfortable and to produce dialogue on still thorny issues, through a non-verbal communication channel at first. Each person who wears a CHEST reframes it in their struggle context.

The layout created by Curitiba-based designer Karina Gallon transmits the message in a simple and direct way, using a common and accessible product. Today, PEITA has 30 controversial statements, of which 70% are partnerships with social movements, institutions and projects, women who are active and/or companies committed to combating oppression. In these cases, the profit or part of the production is donated to fund causes.

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