Which woman has never experienced or accompanied a situation of machismo in traffic? Whether it's the abusive glances, the eye-rolling talks or the constant harassing, misogynistic and violent comments while you're moving, you're stopped at a light, in the parking lot or fueling up.
The streets are places of confrontation and, as it is always time to annoy the patriarchy, Peita launches the air freshener “ puta smell ” with the phrase 'Drive like a girl.', an elastic band to be hung and a 20ml bottle of an essence , developed exclusively for #putapeita by GraCha .

The fragrance is a mixture of sweet cherry, velvety hazelnut and fresh mint . The olfactory memory that this odor awakens depends on the emotions that the person deposits while spraying it for the first time. Peita suggests that, when installing your puta smell , you mentalize confidence, courage, joy, determination or other feelings that you want to experience when you take a deep breath before going to work, when you need to regain patience in traffic or self-esteem (it's not every day that we wake up feeling wonderful).
The “biscuit” (7x7cm) is made up of compacted fabric fibers that are easily absorbed by liquids, which act as a kind of filter when receiving the aroma. By hanging it, for example, on the rearview mirror of your car, not only is it a tool to make a macho uncomfortable, but it should also be a reminder of what an amazing woman you are.

( • ) instructions for use
(-) handling
:: To activate the essence, sprinkle until the wafer is wet.:: Apply at a minimum distance of 15cm from the piece.
:: Protect other surfaces when you sneeze.
:: Keep the smell spraying 3 times a week or when necessary.
( - ) care, guidance and observations
:: The piece becomes "tanned" which makes it use less of the essence over time, also because in contact with heat, the tendency is for the smell to become more evident.
:: Keep out of the reach of children.
:: Because it contains alcohol, it is not advisable to keep it in places with high temperatures.
:: It is perfectly normal to suffer color changes due to composition.
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Text Luana Angreves, journalist, feminist, restless with a hell of a desire to change the world.
( • )
chest.me
@putapeita
/bitch