foto preto e branca de um aromatizador automotivo quadrado, preto, com a frase dirija como uma garota em branco e uma alça preta. Tem também um frasco transparente com líquido dentro, disposto em cima de uma mesa preta.

Puta cheirinho, Peita's automotive air freshener

Which woman has never experienced or accompanied a situation of machismo in traffic? Whether it's the abusive glances, the eye-rolling talks or the constant harassing, misogynistic and violent comments while you're moving, you're stopped at a light, in the parking lot or fueling up.

The streets are places of confrontation and, as it is always time to annoy the patriarchy, Peita launches the air freshener “ puta smell ” with the phrase 'Drive like a girl.', an elastic band to be hung and a 20ml bottle of an essence , developed exclusively for #putapeita by GraCha .

black and white photo of a square black car freshener with the phrase drive like a girl in white hanging from a rear view mirror.



The fragrance is a mixture of sweet cherry, velvety hazelnut and fresh mint . The olfactory memory that this odor awakens depends on the emotions that the person deposits while spraying it for the first time. Peita suggests that, when installing your puta smell , you mentalize confidence, courage, joy, determination or other feelings that you want to experience when you take a deep breath before going to work, when you need to regain patience in traffic or self-esteem (it's not every day that we wake up feeling wonderful).

The “biscuit” (7x7cm) is made up of compacted fabric fibers that are easily absorbed by liquids, which act as a kind of filter when receiving the aroma. By hanging it, for example, on the rearview mirror of your car, not only is it a tool to make a macho uncomfortable, but it should also be a reminder of what an amazing woman you are.

black and white photo of a square, black car freshener with the phrase drive like a girl in white and a black handle. It is being held sideways by a white hand.

( • ) instructions for use

(-) handling

:: To activate the essence, sprinkle until the wafer is wet.
:: Apply at a minimum distance of 15cm from the piece.
:: Protect other surfaces when you sneeze.
:: Keep the smell spraying 3 times a week or when necessary.


( - ) care, guidance and observations

:: The piece becomes "tanned" which makes it use less of the essence over time, also because in contact with heat, the tendency is for the smell to become more evident.
:: Keep out of the reach of children.
:: Because it contains alcohol, it is not advisable to keep it in places with high temperatures.
:: It is perfectly normal to suffer color changes due to composition.

( • )

Text Luana Angreves, journalist, feminist, restless with a hell of a desire to change the world.

( • )
chest.me
@putapeita
/bitch

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